Juggling Act of Creativity and Promotion - Me No Likey

I’m not a fan of blogging. Isn’t this obvious given how long it has been since my last entry? It didn’t help that advice I received suggested the blog needed to be 1000-2000 words for SEO. Perhaps that is true, and perhaps it is not. I don’t think that makes a lot of sense for an author, because I’d much rather spend that time crafting a piece that is part of a much longer work – like my novel – rather than something that I do to promote my social media presence. This also doesn’t make sense to me because when I’m surfing the internet and come across blogs, I prefer them to be short and sweet. The ones that are longer and more detailed, I find tedious and usually stop reading after a couple of minutes unless the piece is really gripping.

I resent and resist this juggling act between creativity, promotion, and I drop a lot of balls.

Then I came across Seth Godin. This is a man who has written oodles of books and blogs EVERY DAMN DAY. Granted, he writes from a non-fiction entrepreneurial POV and I write fiction, fantasy that is rooted in archetypes and fairy tales. But he still has much to say that I need to learn about, so I finally checked out his blog.

Imagine my delight and surprise when I found that most of his blogs that I found are under 500 words. Within in those pithy pieces of brevity, there was plenty of sound advice and I didn’t have to spend twenty minutes absorbing his knowledge. He probably doesn’t need SEO like I do because he’s Seth Godin and I’m not an established name like he, but it made me stop and think that perhaps short and sweet pieces done quickly and more often might work more than having to spend more time on a longer article than I want to.

Like this blog. Less than 400 words. Perhaps you stopped reading after the first paragraph. But if you kept going, I didn’t demand much of your time and attention, now, did I?