The Fool's Journey, Part 1 - On the Road # 27
/Hey y'all,
I love being on the road.
As exhausting as it is, I absolutely fucking love being on the road. There's something about throwing oneself in the path of chance...
Not to mention that being on the road is sweet living at its most distilled. All the sour, bitter, and not so tasty parts are culled from the nectar every time I start up the Beast and ride into the sunset.
Even if there is no sunset, I always feel more and more amazing the further and further I get away from that place where not so wonderful things have happened.
Is it also immature?
Of course it is.
But to throw oneself in the path of chance is to be the Eternal Fool at the start of one’s journey in the Tarot, leaving myself open to the domino effect of things as they happen.
After Thanksgiving, I left Eugene to go back to Seattle to the bazaar managed by an eighty year old clown at the former elementary school.
This time it was a waste of time and money, not to mention that Marcia (pronounced Mar-See-Yaa) Moonstar just had to come by my booth to bitch and complain every chance she got.
Even though she had the benefits of my boom box playing music in her booth because I didn't have batteries and that was the only outlet in the room, the energy vampire still had more juju to suck out of me.
Mar-SEE-YA Moonstar was a wannabe High Priestess, while she was truly Upside Down Justice because she was also the one making money.
The unfairness of it all got to me. I had to get out of there. I got in the Chariot of my Beast by 2 in the PM, left the flea market early and drove to Portland.
As soon as I left the city limits of Seattle, I felt lighter and breathed easier. It felt great to cut short the unnecessary suffering of a bad decision and just move on.
The flea market idea wasn't so great after all...
I'd been hearing about craigslist ever since I got down to the lower forty-eight, and I came up with a crazy idea in regards to rideshare.
"Good at sales and need ride to Denver?" so began my ad.
In a nutshell, I made it clear that anybody who sold my books would get a free ride with no gas money.
I thought what the hell? It's free to post an ad on this site, so what did I have to lose? I didn’t even expect anybody to answer since I put it up at the last minute.
What enterprising salesman-types would be looking for rides to anywhere?
Well, somebody did answer my post. I didn’t get an enterprising salesman type, but I did get Sun. Just imagine my surprise when my post was answered by another Fool on her own Journey.
"I'm in Eugene and am ready to leave right now."
Yet another stop in Eugene to meet my prospective saleswoman eager for a ride free of gas money.
Sun, nee Susan, was born and bred in the farming plains of Iowa. She was a robust blonde with slightly cocked blue eyes.
At twenty-four, Sun was as cosmic a hippie as one who had come of age in the late 60’s. She spent at least a year living naked and homeless in the island wilderness of Kauai. Somehow she ended up there after flunking out of college due to her activism in things that matter.
Sun recommended herself with the claim that in her gypsy travels of joblessness, she often went door to door canvassing for the Sierra Club for the going rate of 50 bucks a day whenever she was broke. So she would likely be comfortable approaching strangers to sell my collection of original fairy tales.
She'd been road-tripping around the West Coast for two months, but was really compelled to keep her promise to her folks in Iowa and return for visit by Christmas. I was heading to Denver, which was on the way more or less, and Sun had a cousin there she could stay with.
Knowing Sun made me fully understand why those who are just passing through are looked at sideways by those who have put down roots, paid their dues, and accepted the benefits of staying in one place.
The nomadic don't invest in any one town, therefore how can they be trusted?
Back in Homer at the beginning of this DIY book tour/road trip, Lia, the woman who let me sleep in the Beast on her property had a saying:
“We are all interconnected.”
How true. And there's nothing quite like giving a stranger a ride in good faith a road trip to prove it.
If nothing else, Sun had great stories and was fascinating to talk to.
Our first hours on the road, Sun showed me a picture of her girlfriend, her “baby” as she called her, and told me all about the paradise of living naked in Kauai.
She had been part of a gaggle of transients who moved their encampment from place to place around the wilderness of Kauai to avoid getting busted and kicked off.
She said it was glorious to l to eat mangoes from trees and not need any money until the day some guy showed up who took a dislike to her. He nudged and nudged until she was exiled from the village.
Even Paradise has a dark underbelly.
But as far as our original agreement was concerned, I often had to remind Sun to talk me up whenever we made a pit stop.
"Oh...yeah..." said Sun every time.
Unfortunately, my enterprising saleswoman had the attention span of a two year old.
She didn’t sell one book. But I don’t regret giving her a ride because the risk of giving cosmic hippie Sun a ride to Denver lead to other more wonderful things.
More to come on my Fool’s Journey in the next email.
Peace,
Mana
The Long Game is Built on Relationships
/
Hey y’all,
Much has changed in the world of publishing and self-publishing. This past weekend, I attended the Willamette Writers’ Conference in Portland, Oregon. This was my first Conference in several years.
About 10-12 years ago, I went to quite a few.
At that time, I was hungry for an agent or an editor or both because, like most of us who had been writing for many years, it was my dream to get published.
By my 3rd Conference, I was a pro at finding where the agents and editors would be, at angling for an opportune conversation where I could pitch my story that was not yet a novel.
I had an agenda.
So did every other writer who was at the same conference.
We were sharks circling a handful of meaty minnows. It was exhausting for us, and it was highly unpleasant for the agents and editors who attended these conferences. There wasn’t an agent or editor at any conference I went to who didn’t have some over-the-top stories of being stalked by 100’s of writers – some more overzealous than others.
One of the classes I went to this weekend taught me that my mindset back then had been a mistake.
Since I am committed to the self-published path, I hadn’t signed up for any pitches. I couldn’t care less about who the agents and editors were – unless they were freelance and good, because I need one. I went to this WW Conference because they had a lot of classes on self-publishing and marketing tips.
I was there for what I needed to learn.
Russell Nohelty taught most of the classes on self-publishing, building an audience, and making a profit. His core theme surprised me though. In his class on building an audience from scratch and on pitching, what he had to say came down to one thing. Connection.
“Publishing is a long game. And it is a game that is built on relationships.”
In his talk on building an audience, Russell said he spends about 10 hours a week communicating with some of his fan base. He asks questions about themselves, their lives, their favorite books, movies, shows, hobbies, and interests.
“Instead of treating them like a $20 bill, I find out who they are as 3-dimensional humans. Be a human treating somebody else like a human. Then go out and find other humans who have similar interests to the human who likes your stuff. Chances are you will find more.”
When I went to his pitch class, he said pretty much the same thing.
“Go into the pitch session and take a minute to find out what the agents like, and what they are looking for. Treat them like a human, not an opportunity. Even if they don’t want what you are looking for, you might have something like that later. And in the meantime, you’ve made a friend because you’ve treated them like a human. And if they can’t help you, they might direct you to somebody who could.”
And in that class is when Russell said.
“This is a long game. And it’s built on relationships. Chances are none of you will sell your book or your script from this conference. But you can make connections. From those connections, you could make some friends. That is what will serve you in the long game.”
As I listened, I cringed a little when I thought back to those early conferences, my sharp eyes, and restlessness that probably made the agent or editor very uneasy. I was not being a human trying to connect with another human. I was a predator looking for something to feast on. When I think back on those conferences, I’m pretty embarrassed.
My agenda mindset may have accounted for some less than fabulous perceptions I had ultimately of the publishing industry. Yet in defense of hungry writers stalking agents and editors for a chance, the Monolith of Traditional Publishing set it up that way when it became a business rather than a forum for the art of the written word.
Ours is an aggressive culture that is very focused on the outward trappings of success measured in tangible units like money, and less tangible ideals of elitism and exclusion. Something happens to creativity when the focus is on money, not the finished piece of art, whether this is writing or painting or music or theater or film or dance. When the focus is on getting in, getting up, and getting more, how can the creative juices flow? How can new ideas and fresh perspectives flourish when the pressure is on to make money, Money, MONEY?
To backtrack to the Conferences I had gone to more than a decade ago…
My journey through the Conferences started during my DIY booktour/roadtrip, an odyssey of self-publishing.
With the Beast filled with 100’s of my self-published copies of “Ella Bandita and other stories,” I went to the San Diego Writers’ Conference in the spring of 2006. Yet the advice given to me was: Do NOT bring attention to the fact that I had self-published.
There was a strong stigma to being a self-published author, and I was told that would be the kiss of death for anybody who was somebody in New York publishing.
Marla Miller, an editor and writer who had her non-fiction published, but still couldn’t get her fiction published, was very blunt in talking about how publishing was a tough business and we all had to play the game.
A lot of classes talked about all the rules and regulations, the have-to-do-this and the don’t-you-dare-do-that RULES TO LIVE BY, for any of us to have even a snowball’s chance in Hell of ever getting published.
Oh, and the market for fiction was shrinking faster than a receding glacier.
The pressure was on. Those who were in the Industry were all-powerful. Those who had been published in that Industry had oversized egos.
They were the cool kids and the writers (unpublished) were the outsiders. Of course, many of the cool kids were very nice people.
Most of them were quite reserved – obviously necessary for the sake of self-preservation with all the hungry writers stalking them. But it wasn’t long before I began to feel like the pathetic geek trying to get the cool kids to accept me.
That really sucked.
And frankly, I think the dynamic of in-group vs. outcast is grossly inappropriate.
Writers are, as a general rule, odd and eccentric people.
Most of us were not in popular crowds in high school, college, or even adulthood. We were the introverts, the watchers, the geeks, and the freaks.
Chuck Palahniuk (Fight Club) said in a fantastic speech: “I believe writers became writers because we were the ones who were never invited to the party.”
This was at the last Willamette Writers Conference I went to several years ago. Of course, this pithy line was part of a hilarious story he shared about an exclusive yacht party he’d been invited to because he was now “THE Chuck Palahniuk, Famous Author.”
But he was so right it hurt. A publishing industry constructed on popularity dynamics becomes an environment where the creative minds of voyeuristic screwballs cannot and will not thrive.
I remember many of the agents and editors wanted something that was “a lot like Jodi Picoult.” A lot were looking for Urban Fantasy, which was really hot at that time. One agent suggested I rewrite my pre-Industrial Revolution fairy tale of Ella Bandita into an Urban Fantasy, and maybe she’d be interested.
What did I write that was a lot like what somebody else had written? We were encouraged to define ourselves as effective copycats of somebody else who had already succeeded.
They were looking for the next hot book to be the next runaway bestseller. It was all about money.
The world was addicted to self-help. A non-fiction book on how to lose 100 pounds in 6 months or less, or how to get rich in 3 years, would have a shot. But the fiction market was shriveling up.
I’m not saying there’s anything wrong with ambition, wanting to do a good job, wanting to be successful, or even wanting to make a profit. But there has to be a limit and there has to be balance.
And if the publishing houses want profitable stories, they need to nourish and support the weirdoes who will be the ones to bring them something different – that might actually become that next runaway bestseller. But you have to support them, not choke them. Creative minds don’t flourish under pressure like that.
Also, the upstart Amazon was stirring things up at this time.
With the burgeoning ebook market, Amazon was coming out with guns blazing and suddenly, there was an endless vista of possibility for self-published authors.
Many agents and editors expressed nervousness about what was happening, because of course, Amazon was totally undercutting the Monolith of New York Publishing and their overpriced books.
One agent compared Amazon and the state of publishing as the Wild West where anything goes because it was lawless.
In other words, New York Publishing was no longer all-powerful and invincible. What was going on at that time would change the world forever, when it came to publishing and even better, doing away with the stigma of self-publishing.
Now, it’s a badge of courage to claim yourself as an Indie Author. It also sounds more rock star.
Of course, publishing and those who played in that arena have adapted to the changing market and what needs to be done. The Big 6 publishers are still going strong.
But there are now hybrid authors who do both traditional and self-publishing. Even those with Big Publishing Houses behind them still have to do all the promotion that Indie Author has to.
Back to this past weekend…
Since I didn’t go to any of the panels with agents and editors lined up like ducks in a row, I have no idea the current attitude of the players from the Big Publishing World. So there’s no way to compare then and now.
It was refreshing to go to a Conference, and not give a hoot who the agents and editors were - unless they were freelance editors, but stalking was not necessary. I can simply hire one.
I’m sure there were writers stalking agents, but none of those sharks was me.
Instead I focused on the classes geared towards Indie Authors, what I could learn, and the only thing I kept an eye out for were other writers who needed a writers’ group.
I found them too. In the classes geared towards Indie Authors. Our first meeting is at the end of the month.
So, in this long game built on relationships, perhaps now, I’m on the right path.
Thanks for reading!
Peace,
Montgomery