How to get more out of Social Media

If you read my last post, you can tell this has been on my mind. Social media is a great way to build community, but it can be infuriatingly difficult at times. This article from StandoutBooks (LOVE their helpful posts) tells you more about how to use social media for maximum effect. It's clearly written and gives thoughtful, practical advice. Let me know if you have any other methods for negotiating the online social territory!  

Whether you’re a newly self-published author or someone who’s been around the block a few times, chances are you’ll wish that your social media following was a little more engaged.

Some writers struggle to gain a single ‘like’ online, while others who’ve patiently cultivated their following can become frustrated when even after months of building hype, many of their followers fail to buy their latest novel.

I find that there are four levels to any author’s fan community. I like to call them the Disinterested, the Interested But Lazy, the Engaged Who Don’t Follow Through, and finally, the Die Hards. The trick, as far as I’m concerned, to an effective social media campaign is to encourage followers to climb the ranks, slowly rising through the levels to become Die Hard fans.

Influencing fans isn’t always easy though, and as such, in this article I’ll talk a little about each of the three lower levels, and how you can encourage your fans to level up.

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